About
We get rid of stupid stuff.
That's what GROSS stands for, and it's the whole job. We find the work that eats your team's week without moving the business forward, fix it, and hand you the keys.
Why we exist
Most businesses don't need more software. They need someone to fix the work.
Every growing service business hits the same wall. The crews and the sales team scale. The office doesn't. Contracts get retyped, timecards get keyed in by hand, commissions live in one person's spreadsheet, and the owner ends up doing admin at night.
AI can fix a lot of that. Most of what gets sold as AI doesn't. Licenses pile up, pilots stall, and the busywork is still there. We exist to close that gap: figure out what is really slowing the business down, fix it with the simplest thing that works, and make sure your team can run it without us.
The founder
Hi, I'm Kolter Atkinson.
I started GROSS AI because I kept watching good businesses get buried in work nobody had time to fix.
I've spent my whole career on the inside of that problem. Finding the process that's slowing everyone down, fixing it, and watching the business get faster, cleaner, and better for its customers. Different companies, same lesson every time: the people were rarely the problem. The process around them was.
What's changed is how fast those fixes can happen. AI and automation now make it possible to build in weeks what used to take a software team months. That's why GROSS AI exists: to bring that kind of fix to businesses that have never had someone whose job it was to make one.
The tools are new. The approach isn't. I still start every engagement the way I always have, by learning how the operation actually runs before changing anything.
From there, the work is simple. Fix what's costing you the most first. Build it where your team already works. Train them to run it without me. When I'm done, every piece of it is yours, and your business runs better than the day I walked in.
How we work
Four rules we don't break.
We learn your business before we change it.
We talk to the people who do the work, not just the people who manage it. A fix built on a wrong picture of the job is just a faster mess.
Everything is in your name.
Every account, tool, document, and build is set up in your company's name from day one. If you stop working with us, you keep all of it and it keeps running.
The simplest fix wins.
If a setting change, an existing tool, or a better process does the job, that's what we recommend. We build custom only when nothing simpler works.
We don't get paid by vendors.
No software sales, no referral fees, no affiliate deals. When we recommend a tool, it's because it fits your business.
Background
Credentials
- MBA, Western Governors University
- BA in Communications, Brigham Young University
- MS in AI Business Strategy, Eastern University (in progress)
Let's find your busywork.
Thirty minutes on your business and what you want fixed. If we're not the right fit, we'll say so.